The Benefits of partnering with Absalon
Depending on your organizations specific aspirations, capabilities and market opportunities your benefits from partnering with Absalon can be different. Based on our experience the following benefits have been identified:
Improved alignment to the Microsoft Go-To Market Strategy
Absalon is always in line with the latest ISV-related strategies from Microsoft (Industry focus, Cloud etc.)
- As Absalon CRM is a Certified for Dynamics CRM-solution you can promote it with high visibility in Dynamics Marketplace, become an Authorized Reseller and even achieve Industry certification for specific industries
- Microsoft is driving new businesses with industry focus and different CFMD-solution attached to those industries. You can be an integrated part of that strategy with Microsoft on the market(s) you are active in.
Improved Lead Generation and Close Ratio
- Together with Microsoft we will support and fund different marketing activities together with you
- By using the marketing materials, customer evidence and ready solution from Absalon your offering into the marketing message and sales efforts becomes more efficient
- Absalon will actively support you with demo-sites, demonstrations etc both on- and off-site.
Size of opportunities and implementations are increased
As Absalon provides support for so called xRM(Extended CRM)-processes there is a significant potential that customers either grow their implementations over time as well as procure the solution in the first place as an “xRM”-solution instead of a traditional CRM-solution.
One important aspect is that for large enterprises Absalon can help you form alliances with other partners in order to work with opportunities that on the paper looks either too large or too geographically spread to match your organizations existing capabilities. You can be part of larger implementations than before.
Reduced risk when growing your organization
Absalon CRM is reducing risks in the following aspects:
- The solution is CFMD which means that the complete customer solution will include less amount of custom code that the customer and you need to maintain, it is managed through the Absalon Software Assurance Agreement. It means you can free up your resources while growing with new projects.
- The Absalon Partner Team will continually support your organization with training efforts as well as being part of your implementations as embedded members (if/when needed by you or the customer). It means that you can grow using mainly trained staff instead of having the risk of ending up with fire-fighting activities when the ratio of too many inexperienced team members has led to lower quality and profitability in the projects.
