Which partners becomes successful with Absalon CRM?
There is not at this point clear evidence on exactly how the “perfect match” between a partner profile and Absalon CRM should look like. However, based on our experience there are some typical partner profiles that has proven to be very successful:
- Microsoft Dynamics CRM-focused partners that are integrating the latest Microsoft go-to market strategy in sales and delivery, clear industry focus and are rated within Microsoft has the top-ranked in either a specific country or region.
- Small CRM-sales focused partners focusing on a country/region. These types of partners are very good at understanding the customer needs, often supports the management of the customer in CRM-strategy development but lack large implementation teams. By using Absalon CRM these kinds of partners get access to rich functionality that they can deliver without adding risks and unnecessary costs to the projects.
- Traditional Dynamics ERP-partners that want to expand their business from ERP (GP, AX, NAV) into the CRM-space. These partners have existing customers within the Absalon targeted industries and cross-sells the CRM-offering primarily into existing customer segments.
