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Absalon becomes the leading CRM-add-on for Microsoft Dynamics CRM within Life Science and Professional Services globally

Posted: October 01, 2009

Absalon International announced today that its Absalon CRM product for Life Science and Professional Services solution, is now Certified for Microsoft Dynamics, which signifies that the solution has met Microsoft Corp.’s highest standard for partner-developed software.

Solutions that are Certified for Microsoft Dynamics have demonstrated development quality and compatibility with the Microsoft Dynamics product on which it runs by passing rigorous VeriTest software solution testing for Microsoft Dynamics. In addition, the Microsoft Dynamics partner must have customers who are successfully using the certified solution and are willing to recommend it, and be a Gold Certified Partner in the Microsoft Partner Program.

For customers, Certified for Microsoft Dynamics helps identify Microsoft Dynamics solutions that have been tested for compatibility, meet high quality standards, and are successfully used by existing customers. This certification represents a significant step in elevating the standard for partner-developed software solutions for industry-specific business applications. By highlighting these solutions, Microsoft also creates new opportunities for partners to expand their reseller channel and to better promote their packaged Microsoft Dynamics solution for customers.

“By requiring both the software solution and the partner to meet our highest standards, Microsoft is assuring customers that these certified solutions work with their investments in Microsoft Dynamics,” said Doug Kennedy, vice president, Microsoft Dynamics Partners. “Microsoft congratulates Absalon International on achieving the Certified for Microsoft Dynamics status for Absalon CRM by demonstrating its success and commitment in delivering a leading Microsoft Dynamics solution.”

Absalon CRM is a software solution that integrates best practices from Life Science and Professional Services to embrace the compelling changes in that is now under way within these two industries. Absalon CRM increases Individual Productivity, improves Sales Performance, focuses resources and ensures CRM-project success.

“Absalon International has always been committed to software excellence, and achieving the Certified for Microsoft Dynamics designation for Absalon CRM is a reflection of that commitment and we are the first company ever to do this in Northern Europe” said Sebastian Merlöv, CEO, Absalon International. “It also put Absalon CRM in a leading position as it’s the only certified add-on globally for Life Science and one out of three globally on Professional Services. It proves our expertise and commitment to these industries.”