• Home
• News
• Lundbeck, pharmaceutical company

Global pharmaceutical company announces Absalon CRM as part of their global solution portfolio for CRM

Posted: November 30, 2010

Lundbeck, one of the leading pharmaceutical companies in the world, has implemented Absalon’s CRM-solution in their affiliated company in Austria. After the successful implementation the Lundbeck HQ now offers subsidiaries to use Microsoft Dynamics CRM with the Absalon CRM add-on when evaluating new CRM solutions in their respective countries.

Lundbeck conducts research into, developing, manufacturing, marketing, selling and distributing pharmaceuticals for the treatment of disorders in the central nervous system. Disorders such as schizophrenia and Alzheimer’s are included. Their products are registered in more than 100 countries and today Lundbeck is one of the largest companies in Denmark.

- As our solution is built on top of Microsoft Dynamics CRM, Lundbeck gets the better of two worlds. Stability and long term viability from the platform and the industry best practices from the Absalon CRM-addon, says Sebastian Merlöv, CEO of Absalon International.

Lundbeck´s head quarter in Denmark and their sales organizations for Denmark, Norway and Poland are now in the final stages of implementing Absalon CRM.