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Absalon International achieves Microsoft Gold Certified Partner Status and appoints a new CTO

Posted: May 20, 2009

Absalon International announced today that it has reached the highest certification of its partnership with Microsoft as a Microsoft Gold Certified Partner. Six months ago Absalon entered the partnership with Microsoft as a Registered Partner and joined the “Empower for ISV-program”, that is specially designed to help young Independent Software Vendors to build successful products on Microsoft technology. In Absalon’s case the success comes from developing and launching Absalon CRM 2009, a vertical CRM add-on solution that both has passed the Software Solution Test for Microsoft Dynamics and got credited with a fairly unique Royalty License & Distribution Agreement with Microsoft.

At the same time Absalon appoints a new CTO, Mattias Lindemann. Mattias has experience back from 1995 in developing industry specific CRM software that has been one of the leading industry specific CRM products on the Scandinavian Market. Mattias has been developing vertical CRM software for Life Science and Consumer Goods on the Microsoft Dynamics CRM platform since 2005.

“Mattias and I both share a history when working together at Brimstone and as friends from the 7th grade of High School and the University. At Brimstone I was responsible for making the Sales and Marketing a success and Mattias was key and responsible in making the software a success.” says Sebastian Merlöv, CEO at Absalon.

“I have been thinking of starting my own business for some time and was close to go in to the coffee-business but felt that I wasn’t ready with CRM. Especially now with the Microsoft’s Software+Services concept and of how long Absalon already has come in regards to product quality, says Mattias Lindemann, new CTO and new partner at Absalon.

Absalon CRM is a vertical CRM ISV software solution targeting industries with a solution based sales- & marketing approach as well as project delivery and long-term support. The product boosts individual productivity, increases sales performance and optimizes the workforce in delivering project and services. The software has built-in capabilities to measure ROI and can be delivered as an on-premise solution or as Software-as-a-Service.