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Absalon International announce partnership with Phadia

Posted: December 10, 2010

Phadia AB, is a global leader in allergy, asthma and autoimmunity diagnostics. Phadia will now launch Absalon’s CRM-solution to all their affiliates in the Nordic countries. Up next are Phadia’s affiliates in the rest of Europe and also an upgrade of the system in the United States. The Absalon CRM-solution is s certified add-on for Microsoft Dynamics CRM with industry specific processes and functionality for Life Science.

- One of the reasons we have chosen to work with Absalon International is because their competence suits us. We have long term cooperation and so far we are satisfied. We look forward to when the CRM-solution will be implemented in all our branches, says, Thua Andersson-Kropp, CIO at Phadia AB.

Phadia develops manufactures and markets complete blood test systems to manage and support the clinical diagnosis and monitoring of allergy, asthma and autoimmune diseases. They have marketing companies in more than 20 countries and distributors in more than 60 countries .Their head quarter is in Uppsala, Sweden. Seven out of ten laboratories around the world use their products and today Phadia is the world leading company in its field.

- Working with Phadia has been a very good experience for Absalon. Phadia utilizes the complete Absalon CRM-add on as we support three key business processes; Clinic Sales force targeting doctors, Account Managers building relationships with the Labs and the technical service personnel servicing the Phadia systems in the labs, says Sebastian Merlöv, CEO of Absalon International.
After the implementation within the Nordic countries, an upgrade in the United States and implementation in Phadia’s affiliates in the rest of Europe will follow. The time estimate for this launch is in the beginning of 2011.