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Absalon launches vertical CRM-solution for the next generation of Life Science-companies

Posted: September 16, 2009

Absalon announced today that it is releasing software that includes support and a solution for the new business models and business processes that today are hitting the mature market of Life Science hard.

Within Life Science and Pharma specifically there is an on-going discussion if the sales force targeting physicians in the clinics is an effective business model as the physicians influence on prescriptions are shrinking dramatically. As the trend also includes the general debate on how to improve the results of patient care as the health care cost is on the rise, the reason for only promoting drugs as a solution to the patients’ health is not credible anymore.

The Life Science team at PriceWaterhouseCoopers describes this development in a number of reports within their Pharma 2020 Vision*. One of the key opportunities today is that the Pharma companies are fighting for about 10% of the Healthcare budget. If focus shifts from the drugs to the patient solutions the Pharmas will instantly have the possibility to target the rest of the 90% in the quest on improving patient treatments and lower the overall costs for Healthcare.
Absalon now releases software that uniquely addresses these challenges and opportunities.
“The team here at Absalon has successfully been working with CRM solution for Pharma since 2004 and followed the last year’s developments closely. As our core application supports solution oriented business processes we strongly believe that by today’s release we can support the Life Science companies facing this reality in their mature markets that often includes Western Europe and the US.” says Sebastian Merlöv, CEO at Absalon.

“As we understand from other CRM-vendors in this industry their focus is all on physicians and clinics. This is not where the final decisions on prescriptions or which treatments should be used in the hospitals are being made. With our software we provide the tools for the Life Science companies to start offer solutions, targeting and managing decision makers outside the clinics as well as initiating collaborative projects .” says Mattias Lindemann, CTO at Absalon.

The credibility of the Absalon team goes back to the software company Brimstone, where Mr Merlöv and Mr Lindemann was in charge of developing and marketing Pharma CRM solutions that both 2007 and 2008 both won the global Microsoft Life Science Award as well as recognition in the Gartner CRM Vendor Guide during the same years.

Absalon CRM is the only Microsoft Dynamics CRM-based ISV-software targeting the Life Science industry that also been certified by Microsoft and that can be delivered to the customer within a few hours from requested on the Absalon CRM-website via SaaS.