About the Engineering Industry in Regards to CRM
Managing and growing a successful Engineering consulting organization is part art and part science. Your “product” is largely intangible, created and delivered by the minds of people who work for you. Your clients have an ever-changing, open-ended variety of needs, which creates a number of challenges for you as you balance staff allocation, optimize skill development and acquisition, and manage the profitability of individual engagements, client relationships, and the firm as a whole.
With such an open-ended business, your ability to deliver creative solutions will always be your most important asset. But, equally important will be the system that supports your organization, allowing you to efficiently manage projects, standardize practices, optimize resource allocation, reduce overhead, maximize profitability, and gain a crystal clear picture of your business position.
By choosing the right system to help you manage the operation infrastructure for your practice, you can dramatically improve your day-to-day operations, which in turn, will allow you to do what you do best – serve your clients.
CRM Affects Managements Ability to Execute
The tangible benefits from CRM in Engineering are substantial and can come from several areas, including greater sales effectiveness, and more consistent and timely delivery of projects.
Making CRM work is an executive-level responsibility and requires ongoing management support, and is about leadership. It is about understanding your business and leveraging technology to better compete. It is about involving the right people in the organization. It is about starting slow and providing continual wins to your customers and your employees. It is about enhancing customer relationships.